Building Brands Directly

Titel: Building Brands Directly

Schrijver: Stewart Pearson

Bindingswijze: Hardcover

EAN: 9780333639078

Conditie: Goed

Staat van dit boek
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Condities
Als nieuw Zo goed als nieuw, geen tot vrijwel geen gebruikssporen.
Goed Lichte gebruikssporen mogelijk, meestal geen aantekeningen.
Redelijk Zichtbaar gebruikt, kan sporen of aantekeningen bevatten.
Nieuw Ongelezen en in nieuwe staat.

Beschrijving:
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.



New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.