{"product_id":"9782940411566","title":"Fundamentals Of Creative Advertising","description":"\u003cp\u003e\u003cstrong\u003eTitel:\u003c\/strong\u003e Fundamentals Of Creative Advertising\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSchrijver:\u003c\/strong\u003e Ken Burtenshaw\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBindingswijze:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEAN:\u003c\/strong\u003e 9782940411566\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConditie:\u003c\/strong\u003e Goed\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStaat van dit boek\u003c\/strong\u003e\u003cbr\u003eElk boek is handmatig gecontroleerd. Vragen? Stuur gerust een bericht.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondities\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eAls nieuw\u003c\/strong\u003e Zo goed als nieuw, geen tot vrijwel geen gebruikssporen.\u003cbr\u003e\u003cstrong\u003eGoed\u003c\/strong\u003e Lichte gebruikssporen mogelijk, meestal geen aantekeningen.\u003cbr\u003e\u003cstrong\u003eRedelijk\u003c\/strong\u003e Zichtbaar gebruikt, kan sporen of aantekeningen bevatten.\u003cbr\u003e\u003cstrong\u003eNieuw\u003c\/strong\u003e Ongelezen en in nieuwe staat.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeschrijving:\u003c\/strong\u003e\u003cbr\u003eProvides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.\u003cbr\u003e\u003cbr\u003eThis second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. \u003cbr\u003e\u003cbr\u003eInterviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.\u003c\/p\u003e","brand":"De Boeken van Wouter","offers":[{"title":"Default Title","offer_id":54258907545923,"sku":"ZB 8-13 080326","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/6197\/5363\/files\/550x629_651cf676-7667-4917-9b72-5c9817b3ae49.jpg?v=1773028903","url":"https:\/\/www.deboekenvanwouter.nl\/de\/products\/9782940411566","provider":"De Boeken van Wouter","version":"1.0","type":"link"}